Web Marketing | Search Engine Optimization | Marketing Online

Best Web Analytics Software for December 2009 Ranked by topseos.com

2009-12-30T03:54:00.000-08:00

"With the reputation of being a very complicated part of internet marketing, web analytics is something marketers often shy away from," explains topseos.com, "However, web analytics is an essential part of understanding how your website is working and how your visitors are interacting with the website." topseos.com has evaluated and ranked the industry leaders in web analytics software.

Analytic software for the web is not solely about numbers, graphs, and trends. Web analytics firms need to be able to supply the client with a realistic idea of how their website is performing.

“With the reputation of being a very complicated part of internet marketing, web analytics is something marketers often shy away from,”

These are the Top Best Web Analytics Software for December:

1. Coremetrics Inc.- California
2. Omniture Inc.- Utah
3. Web Trends Inc.- Oregon
4. Mondosoft- New Jersey
5. Unica Corporation- Massachusetts
6. Fireclick Inc.- California
7. Lyris Technologies Inc.
8. VisiStat, Inc.- California
9. OneStat- Netherlands
10. MetriServe- Belgium

Each company was reviewed and ranked based on a set evaluation criteria for web analytics companies. Not only were the companies assessed based on their practices, but at least three clients of each firm were interviewed concerning their experiences. These clients were asked what their return on investment was versus what they had anticipated. They were also asked what three things they would change about their experience with the firm.

Web analytics companies interested in being considered for ranking at topseos.com should apply here:
http://www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking

Corporate Website Design: A Door Way for Online Business

2009-12-10T04:04:00.000-08:00

The internet bubble may have burst, but online business is here to stay. The website serves as a door way for online business. It is the online identity of a company. You Google the name, find the website and those initial 30 seconds leave a lingering impression on your mind. An exquisitely and aesthetically designed corporate website can create effectively greater impact on the visitors. In this era of advanced technology, e-Commerce has highly dominated the marketing practices. In today's fast moving and increasingly crowded online environment, corporate website design, therefore, has been a crucial online marketing discipline.

Importance of Exquisite Corporate Website Design:

In Today’s competitive environment, corporate website design has become need of the hour. It has the following advantages:

External Representative of Company: Corporate website is the visual online external representation of a company.

Hub of Information: Corporate website design allows organization to convince the visitors about your company, products and services.

Boosting Customers’ Confident: It gives the visitors confidence that you can handle their business.

Establish Corporate Image: An aesthetically designed corporate website convinces visitors of standards and quality of product or service.

Return on Investment: A corporate website enables the organization to reach out extra customers pulling more return out of your investment in business.

Lead Generator: Corporate website generates more business leads; promote more sales of company’s products and services.

Effective Marketing Tool: Corporate website works as an effective pre-sales marketing tool.

Types of Corporate Website Design

There are two types of website design such as,

Static website design, and
Dynamic website design

Static website design is based on simple HTML code and dynamic website design is developed with the advanced and sophisticated technologies based on the information provided by organizations or individual in databases. As per requirements, organizations can opt for static as well as dynamic website design. It will be wise decision to choose dynamic website design as it facilitates site administrator easy and quick updating without being technically sound. Secondly, as developed with the cutting edge technology endowed with diverse applicability, it adds charm to the website which can creates long-lasting impression on prospects.

Designing Effective Corporate Website: Right Time, Right Place

While designing and developing corporate website, we should consider few important aspects which enable individual or organization to achieve the particular goal of a corporate website. Professional and expert always go by these rules.

Define the objective: Decide purposes of the website including dissemination of information, advertising services, selling products, positioning in the market or demonstrating competency.

Site Structure and Content: Structure the information in such a way so that it becomes meaningful to users. Importantly, home page should be designed exquisitely and professionally connecting all references, inbounds and outbounds link.

Writing Style: People rarely read the entire pages until they find some interesting reading. For optimizing scrolling of the entire pages and to arouse interest among visitors, make the text scannable with bulleted lists, highlighted keywords, and meaningful headings.

Search Engine Optimization: A website is merely redundant if it is not found on search engines. Search engine optimization enables your corporate website to be found on popular search engines when users search for a products or services you offer. Search engine optimization services optimize corporate website for targeted keywords and promote it to appear in top results on popular search engines.

Browser Compatibility: In today’s fast moving world when all the business transactions are taking place in no matter of time, website should not take more time to download. A corporate website should be compatible with all the leading browsers available worldwide. This will help the company to draw more customers from all parts of the world. Go away by website design experts, reduce flashy items and improve the download timings.

Regular Monitoring and Feedback: Corporate website needs regular update and maintenance. Irregular or long interval makes the website isolated from the Internet world.

Joomla: An Effective Content Management System Tool

2009-11-30T03:13:00.000-08:00

Organizations which prefer to update and maintain their websites themselves, Content Management System can be an ideal solution for them. Content management system is software which keeps track of every piece of content and manages the workflow in a collaborative environment. It organizes and maintains the entire backend database on the websites in a well organized database system, at the same time controlling access to data based on users’ tasks and activities. More frequently, it is used for storing, revising, controlling, and publishing documentation. It means you need not to wait longtime for a Web expert to incorporate few changes on your website. There are lots of free open source CMS tools available in the market. Joomla is an award winning and ideal content management system tool.

Joomla has become the most popular open source CMS tool and is increasingly accepted my most of the organizations all over the world. Joomla has few edges over other CMS tools. Here are the few advantages of Joomla discussed.

User friendly: One of the major advantages of using Joomla is it does not require sound technical knowledge to manage and maintain websites.
Easy set up: It is very easy to install and set up. Many web hosting services providers offer a single-click install and get your new website ready within few minutes.
Components and Modules - Joomla, comes with pre-developed components and modules that cut down development time and cost in key areas.
Variety of templates - A lot of templates are also available online to customize your website.
SEO - Joomla has inbuilt features for generating unique SEO friendly URLs and adding Meta tags to your websites pages.
Large Contributors - Due to the large number to contributors a lot of modules are available for popular features, free of cost or at a small nominal fee.

Applications of Joomla:

Joomla is free under the General Public Use license and can be used in many ways -

Corporate Web sites or portals
E-commerce and online reservations
Small business Web sites
Non-profit and organizational Web sites
Personal or family homepages, etc.
Maintain complex business directories
Reservation systems
Online magazine, news papers
Custom product catalogue, etc.

As Joomla is user-friendly software, organization can build and maintain the website itself. BluEnt, an expert in Software development, Website development and Search Engine Optimization (SEO) offers a full range of website design and development services, including add-on development and full-scale website build outs. We can provide exclusive templates to our clients. We can advise your tech people how to exploit the utmost benefits of Joomla and can design and maintain the website as intended. Whenever your need arises, BluEnt is always at your service. Over the years, BluEnt has delivered lots of successful content management solutions using Joomla.

To know more about website design and development, Content Management System, demos, samples templates and Joomla services, contact us immediately.

How to Use Social Media to Build Buzz for Your Business

2009-10-03T21:34:00.001-07:00

Check out this SlideShare Presentation:

How to Use Social Media to Build Buzz for Your Business

View more presentations from Stone Ward.

Mobile internet marketing spend doubled last year

2009-05-18T23:40:00.000-07:00

A total of £28.6 million was spent on mobile internet marketing in the UK in 2008 - an increase of 99.2 per cent on the previous year, new research shows.

According to figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, mobile ad spending grew at a faster rate than predicted.

The authors of the study said the targeting ability of mobile advertising, as well as its immediacy and strong returns on investment, has prompted more companies to invest in it.

Paid-for search marketing represented the largest proportion of mobile advertising last year at 50.2 per cent.

This was followed by mobile display advertising - including banners and text links - which accounted for 49.8 per cent of spending on the medium.

Guy Phillipson, chief executive of the IAB, said that over the last year, there has been something of a buzz surrounding mobile internet marketing.

"Now is the perfect time for brands to dip their toes in the water, to see for themselves how effective and complementary mobile advertising can be," he remarked.

Data released recently by Opera Mini revealed that the number of people accessing the mobile web through its browser rose by 157 per cent between March 2008 and March 2009.

Online marketing sector on full swing

2009-04-25T02:50:00.000-07:00

Don’t worry if the teenager in your home is spending too much time text messaging and Twittering.

Some people at the Atlantic Internet Marketing Conference in Halifax on Thursday said the current rage for social networking among young people is something parents can be happy about.

It seems a talent for using Twitter — the free social networking utility that keeps people connected 24-7 — will open many doors in the Internet marketing field in the near future.

"This is certainly one of the hottest sectors of the economy, despite the recession," said Peter Sickles, a partner at Alpha Search and Marketing in Halifax, one of the organizers of the annual conference.

"People in the Internet marketing sector are busier than they have ever been," added Rob Swick, the other partner at Alpha.

About 270 people representing businesses and organizations with serious interest in the latest Internet trends are at the Kenneth C. Rowe Management Building at Dalhousie University for two days of talks on the wonders of the web and how it can be used to generate profits.

It was suggested that the young person of today who seems to devote mind-numbing amounts of time to the monitoring of every mundane detail of the antics of friends, entertainers, pizza joints and fashion outlets could very well become tomorrow’s star customer service professional.

Mike McDerment, co-founder and CEO of FreshBooks, the online invoicing service, said careful attention to social networking helped make the Toronto-based operation a success.

"The web is basically word-of-mouth communications digitalized, and word-of-mouth communications is the single-most powerful marketing tool available," he said.

Command of the current state of social networking utilities is an essential component of every effective and efficient customer service organization, Mr. McDerment told participants at his session entitled How to Make Love to your Customers Online.

Mark Harper, vice-president of strategic relations at GenieKnows.com in Halifax, outlined the assorted strengths of Internet search utilities in his presentation on finding the right customers.

"If you’re in entertainment and the arts, tourism or the service sector, you have to be using the search capabilities of Kijiji, Google and Yahoo to your advantage," he said.

The Internet marketing conference continues today. A key session is to be devoted to the viability of daily newspapers as marketing tools in the era of Internet social networking.

TheChronicleHerald.ca is one of the sponsors of the event.

Go Mobile seo launched online SEO Wizard

2009-04-22T05:32:00.000-07:00

World’s first online automated mobile search engine optimisation (Mobile SEO) tool launched by visibility mobile

• http://www.gomobileseo.com/pro offers first ever mobile SEO tool for only EUR 20 per use
• Webmasters can now automate basic SEO services in minutes

Mobile Search engine optimisation (Mobile SEO) is vital. Without Mobile SEO mobile sites will not be found. Money will be wasted and the potential of mobile as an advertising and marketing channel will be weakened. Luckily, this will never happen. Visibility mobile (www.visibilitymobile.com) a young dynamic mobile search marketing company has launched the world’s first ever Mobile SEO wizard.

The wizard maximises the potential of every mobile site and instantly lays the foundations to make any site discoverable by mobile search engines.

Key features include

• Adding keywords to the mobile site

• Adding MetaTXT (www.metatxt.org) (the new standard for mobile search engines) to the mobile site

• Creating unique trigger words for the mobile site

• Optimising each page individually with its own set of mobile tags and syntax to create unique pages for mobile content discovery

The innovative and pioneering technology was created using new techniques tried and live tested as they were created. Results have been apparent in as little as 3 days and mobile sites now have a compelling chance to get and stay at the top of any mobile search engine.

About visibility Mobile SEO
Our goal is to implement search integrity for a mobile world based around the new MetaTXT standard and advanced mobile SEO techniques. Use our online tool for an immediate increase in mobile visibility or if you need a personalised service contact the professional services team at visibility mobile.

Hotel Web Marketing - Rules and technique

2009-03-31T21:31:00.001-07:00

Times are tough and, as a result, budgets tend to shrink, thus in times like this, more and more hoteliers are looking to the Internet and other electronic sales channels to generate new revenue.

There is actually no other sales channel that has a greater potential return on a relatively modest investment; it offers the biggest bang for your buck.

Maybe you thought that all you needed was an attractive website and the reservations would come flowing in. If so, you are probably disappointed with the results you are getting. I think many hoteliers are beginning to understand that there is more involved in online marketing.

Now that we need more sales, it's important to understand the difference between website design and website development. Most website techies are capable of designing an attractive hotel website, but that's only part of the job. Site development goes way beyond how attractive your site looks; marketing is what makes your site produce reservations.

Site development includes well-written code construction, the part visitors don't see, which conforms to search engine guidelines; it includes keyword-rich text content to optimize search, simplified navigation to encourage visitors to explore the site, a good link strategy, and carefully written, location-based sales text, written to demonstrate value and drive visitors to your reservations page.

Site development, more importantly, also includes incessant search engine optimization, keyword research, and constantly introducing new Internet marketing elements. A good hotel website is constantly under development.

Make your hotel site a true marketing tool by including attractive packages and promotions, guest comments with or without a TripAdvisor link, interactive and fully searchable photo gallery, Google approved site map, and a downloadable "quick facts" page. Don't let your site just sit there; make it work for you.

On a Website, What You Don't See is Important, Too

Many website technical designers don't think in marketing terms. Unfortunately, many hoteliers have been sold the bill-of-goods that all they need is a pretty site, so, many hotels have already invested big dollars to design a site which is now dysfunctional from a search/sales stand-point; they sure look nice though. Some hoteliers even opted to use some sort of template to build their own sites. But, I'm afraid that both ends of the scale are usually a waste of time and money.

Developing a hotel site, which is fully optimized for search and sales, is really a matter of knowing how and why consumers book hotels as well as having a technical understanding of the Internet search mechanism. Ironically, the cost of developing a functional website is usually the same, or even less than, the cost of many of the dysfunctional hotel sites on the Web today.

If your site is under-performing, get someone to review your site. The potential from the Internet is too big to ignore.

How Much Should You Spend?

The matter of cost always rears its ugly head; hotel marketing funds are not limitless. If your site is underperforming, get someone to review it to make it right.

I don't know of any hotelier who wouldn't want a fully optimized website with search engine optimization, pay-per-click advertising, and all the other marketing accoutrements necessary for a fully productive site. For most hotels, the cost of development is modest and the pay-back on a properly developed site is amazingly quick; in most cases in less than a year.

Like you, I read all the articles about how much hoteliers should spend for all these things and somehow the numbers usually appear a little out-of-whack. The problem is that many of the fancy surveys on website spending usually include big dollar franchise spending in their data; the result is not too helpful for individual hotels.

On average, a well-done limited-service hotel website contains 30 to 45 individually searchable landing pages and will generally run from $100 to $175 per page. Full service, metro area, and resort hotels usually demand more pages to be effective in search and sales. Make sure that some sort of continuing marketing program, continuing keyword research & placement, a link strategy, and an online market competition study is included.

Remember that just about any techie can design an attractive website; it's the knowledge of hotel sales & marketing that really counts to develop a productive website. Choose a site developer who assumes the responsibility for your site's production; not simply the number of site visitors but also the number of online reservations.

http://www.hotelmarketingcoach.com

The computer worm may be dangerous, but it's also boosting the cybersecurity industry's profile.

2009-03-31T21:19:00.000-07:00

Rarely has a piece of software that's done so little been talked about so much.

Since the beginning of the year, the Conficker worm, a parasitic program seemingly created in China and currently infecting more than a million computers, has been featured in The New York Times, The Washington Post and even on 60 Minutes, the sort of media attention not paid to a computer virus since the Blaster worm of 2004. A Google (nasdaq: GOOG - news - people ) search on "conficker" revealed more than 3.2 million mentions of the virus. One, in eWeek, compared the program's notoriety to Paris Hilton's.

On Wednesday, the latest mutation of Conficker is set to begin communicating with a new set of domain names, potentially making the worm harder to control. The April Fool's Day shift in the worm's functions could also reveal its purpose, triggering it to steal financial information, tamper with infected machines, send spam or target Web servers with crippling floods of requests for information.

But even as Conficker has become one of the most widespread strains of malware of all time--currently infecting as many as 3 million PCs, according to security firm F-Secure--the software has done little but spread, with no clear financial motive. Instead, the buzzy virus may be serving another money-making purpose: inadvertent free marketing for the cybersecurity industry.

In the past five days, Google searches for the words "computer virus" have doubled, and searches for "computer worm" nearly quadrupled, according to Google Trends. Both search terms have reached their highest popularity in more than three years. And that mainstream attention to cybersecurity, says Gartner analyst John Pescatore, is likely to translate into a tangible boost in revenue for consumer-focused cybersecurity companies like McAfee (nyse: MFE - news - people ) and Symantec (nasdaq: SYMC - news - people ).

"There definitely is a side of the cybersecurity market that's driven by threats," Pescatore says. "When threats don't appear, consumer spending goes down, and cyber events that create massive publicity nudge it back up. Anything like Conficker, featured on 60 Minutes or MTV or whatever, it spurs consumers to think about updating their anti-virus software."

Gartner's annual survey of chief information officers has shown that those corporate executives respond to major virus outbreaks as much as consumers. In 2003 and 2004, years when viruses like Blaster and Sasser were featured on prime-time news shows, cybersecurity jumped to the top of CIOs' priority list. As coverage of major viruses has fallen in recent years, security slipped to the No. 7 spot in the survey's results, even as the number of infected PCs worldwide has exploded, along with the number of corporate data breaches. (See "Data Security's Worst Year Yet.")

SMX Conference and Expo taking place in London this May.

2009-03-31T01:37:00.000-07:00

Online marketing professionals from all over the world will come together at the SMX Conference and Expo taking place in London this May.

Search Marketing Expo (SMX) will again be held in London on 18 and 19 May at the New Connaught Rooms, Covent Garden.

The two-day conference and expo will include lively workshop sessions on organic and paid search which will be led by a crop of top international search engine marketing experts. Speakers will discuss a wide range of search marketing topics, including global search marketing, linking, SEO for multimedia and social media networks.

Among the list of speakers booked to attend is internet marketing guru Kristjan Mar Hauksson from Nordic eMarketing, who will be a part of the workshop moderating team. Kristjan will also be speaking in the workshop on Online Reputation Management, where he will discuss why organisations need to worry about online reputation, and what they can do to improve it.

The conference will be hosted by US search marketing expert Chris Sherman. Chris has analysed and influenced developments in search engine marketing for over a decade and has written several books on search engines and search technology. He works daily as the Executive Editor of SearchEngineLand, a leading news and analysis blog for search marketing professionals.

“Search marketing is expanding rapidly in Europe and SMX fills a previously unmet need for industry professionals and the community of vendors,” says Matthew Finlay from event producers Rising Media.

The Search Marketing Expo conference and expo is especially suitable for in-house internet marketers, brand managers, specialists and general web technology professionals.

For more details and booking information for the Search Marketing Expo London 2009, visit www.searchmarketingexpo.com

'The Bella Buzz,' a podcast about successful web marketing strategies for business owners

2009-03-31T01:33:00.000-07:00

'The Bella Buzz,' a podcast about successful web marketing strategies for business owners, is hosted by Desiree Scales, Founder and CEO of Bella Web Design (BWD), one of the oldest and most successful web design firms in Atlanta. Her co-host is Joe Magennis a partner in the agency Fluid Media, also of Atlanta.

Each Monday Desiree and Joe will discuss the current trends and opportunities in online marketing, touching on everything from social media, to SEO, to web design.

"This medium is very intimate, allowing for a relationship to form between listener and podcaster. In the realm of social media marketing, a key tenet is for the person, brand or company to be transparent" says Desiree.

News Facts

The Bella Buzz, a podcast about successful web marketing strategies for business owners.
Each Monday Desiree and Joe will discuss the current trends and opportunities in online marketing, touching upon everything from social media, to SEO, to web design.
The show is hosted by Desiree Scales, Founder and CEO of Bella Web Design (BWD), one of the oldest and most successful web design firms in Atlanta
BWD sees podcasts as capable of providing extraordinarily niche content in search of an audience.
Comments or tweets are appreciated with your response to the podcast, as well as any ideas you would like for the Bella Buzz to cover in future episodes.

Online marketing - low cost and heigher ROI

2009-03-04T21:02:00.000-08:00

Internet marketing is a must for reaching today's consumer, but there are effective, creative ways to gain exposure on the Internet in addition to the standard Web site, according to speakers at the Wyoming Governor's Hospitality & Tourism Conference, held last month in Cheyenne.

"How many of you are using You Tube as a tool?" Michele Miller, partner in the international marketing consulting firm Wizard of Ads and author of "The Soccer Mom Myth" asked her session attendees. "More of you should be using it. It's an excellent tool and it's free."

Blendtec Blenders is a perfect example, she said. The company had a limited advertising budget, so it produced innovative "Will It Blend?" You Tube videos. The videos featured a man blending everything from a cell phone to skis, proving the power and durability of the $400 blenders. Within a year, the videos received 6.2 million hits and company profits increased by 500 percent.

Online contests can also give a product or destination great exposure, Miller said.

The Scottsdale, Arizona Convention and Visitors Bureau conducted a "Pity Me, Scottsdale" contest, in which entrants were encouraged to describe why they deserve to be pitied and awarded a vacation package to the sunny locale. The contest drew more than 1400 still photos and 400 videos from contestants.

"The cost to the Scottsdale Visitors Bureau? Virtually nothing," Miller said. " They sent out press releases online and got businesses to put packages together. You don't have to create something. Let your customers create it."

Miller offered another example of an online contest. Bag Borrow or Steal, an outlet for designer handbags, held a competition for the "ultimate bag-aholic." Contestants were required to gather votes from friends and family, which increased traffic to bagborroworsteal.com............

Is PPC or CPC Marketing Worth It for Small Firms?

2009-02-27T02:14:00.000-08:00

San Francisco's The Veen Firm has long been able to rely on a steady diet of attorney referrals and cold calls to bring in fresh leads for catastrophic-injury cases.

But about a year ago, Managing Attorney Miles Cooper noted a 20 to 30 percent drop in the volume of cold calls. While the decline was far from a threat to the firm's survival -- more than half the cases the firm takes come through attorney referrals -- Cooper says he felt it was important enough to make some changes to the business model. In January, The Veen Firm added direct online advertising to its marketing budget, launching its first pay-per-click campaign.

"It was a philosophical jump for us," Cooper said. "We thought of ourselves as one of the more prominent firms in the city, not a 1-800 ambulance firm. ... But we need to make sure that our names are out there."

So far, he says, the results appear promising. Although the overall number of calls has not rebounded, the number of quality calls is up.

"We've seen changes just in the past month," Cooper said. "The calls we are getting are to a certain extent pre-selected, because [people] are responding to ads that talk about catastrophic injuries."

At the same time, the cost has been higher than he expected. Bids on Google for phrases like "trucking accident" go up to $17 per click these days, he said, while "San Francisco personal injury attorney" goes for $21.

The 15-lawyer firm's push into direct online advertising underscores the still increasing role of the Internet as plaintiffs firms compete for new clients. But business models vary, and some firms make pay-per-click ads a regular part of their mix while others still prefer more traditional methods. What's more, there is some disagreement over the effectiveness of pay-per-click campaigns. Some plaintiffs lawyers interviewed for this story say that they help boost targeted traffic to their Web sites, but many caution against excessive exuberance. They also say that pay-per-click can be time-consuming, expensive and even risky if not done through a tested vendor.........

New Viral Marketing Campaign Manager Enables Publishers, Politicians, Associations, E-Commerce Businesses to More Rapidly Win New Customers, Increase

2009-02-26T01:36:00.000-08:00

EyeTraffic Media, an industry leader in online lead generation and customer acquisition, announced today the launch of JumpReach (TM) Social Network Marketing Service. JumpReach enables publishers, politicians, associations and e-commerce businesses to quickly and easily create powerful subscription referral, member-get-member, and customer referral viral marketing campaigns.

JumpReach was developed to aid marketers in leveraging the trends that show just how influential a referral from a friend can be. According to the 2008 Edelman Trust Barometer, 49% of those ages 25 to 64 surveyed believe conversations with their friends and peers to be either a very or extremely credible source of information about a company.

"Word-of-mouth marketing continues to be a highly effective method for companies to receive qualified leads and grow their customer base," said EyeTraffic Media's Principal Manager George Assimakopoulos. "We created JumpReach to help marketers develop a relationship with their customers that can engage and reward them as influential referrers in a measurable way."

JumpReach formalizes online viral marketing campaigns by giving companies' existing customers the ability to share an offer with their social network of contacts using a system specifically branded by the marketer. The entire process is hosted by EyeTraffic Media and results are measured with a real-time reporting feature. This viral marketing service has proven to increase website traffic and generate leads, thereby creating more sales opportunities and increasing the number of new customers.

"As we all saw with President Barack Obama's campaign, viral marketing can be a very powerful tool if used properly," said Ryan Moss, JumpReach Product Manager. "With JumpReach Social Network Marketing Service we have created a service that allows online viral marketing programs to be implemented in a measurable and cost effective way. For a $2,500 setup fee and a $299 monthly subscription fee, a company can have an alternative marketing channel that allows them to easily reach their targeted market segment."........

Trackle, a start-up that delivers personalized Web alerts

2009-02-10T23:19:00.000-08:00

Trackle, a start-up that delivers personalized Web alerts, is back in business after a human error and surge of traffic to the newly unveiled public beta test caused the site to crash Tuesday.

Trackle lets users create free customized alerts for last-minute flight deals, cheap apartment rentals, celebrity gossip or updates from membersof their LinkedIn network.

“I found myself repeatedly going to the same Web sites looking for what’s new,” said Pavan Nigam, chief executive and founder of Trackle. “It occurred to me there needed to be a centralized place to track everything.”

Services like Google Alerts, Yotify and Notify.me already offer similar scouting tools, but what sets Trackle apart is the broad range of its alerts. For example, Trackle members can set up alerts for a mention of their names, classified listings on Craigslist, updates on the latest salmonella outbreak from the Food and Drug Administration, local crime news or a friend posting a link to their Facebook page.

In addition to sending out alerts via e-mail and text messages, Trackle.com allows users to log in and see all their notifications, called Tracklets, in one place.

Before Trackle, Mr. Nigam founded Cendura, an enterprise software company that was acquired by Computer Associates in 2006. In addition, Mr. Nigam founded a medical record start-up, Healtheon, with Jim Clark, founder of Netscape. In 1999, Healtheon merged with WebMD.

Mr. Nigam said Trackle was backed by angel investors and New Enterprise Associates, which also invested in Healtheon and Cendura.

Trackle relies primarily on targeted advertising for revenue, and Mr. Nigam says he envisions Trackle eventually being as ubiquitous as PayPal — but for tracking Web sites.

The system is currently integrated with Twitter, so Trackle users can send selected alerts to their Twitter accounts, and the company plans to eventually form a partnership with Facebook to send out similar updates.

Video SEO Poisoning in search engine

2009-02-04T03:20:00.000-08:00

Security researchers from anti-virus vendor Trend Micro are warning about the fairly new trend of poisoning Google video search results. An estimated 400,000 search queries have returned rogue results pointing to malware.

Cyber criminals have been using blackhat search engine optimization (SEO) techniques to poison search results with their malicious web resources for quite a while now. However, this trend has recently intensified, and more legit web services have been abused to distribute malware, capitalizing on the fact that users tend to trust their content.

This is also the case with the Google video search engine, which indexes millions of videos from all across the web. “This new blackhat SEO poisoning makes clear that online search tools are quickly becoming favorite platforms for online criminals in their operations,” Jake Soriano, one of the people responsible with technical communications at Trend Micro, notes.

The company's analysts have came across hundreds of thousands of poisoned results, which point to fake copies of legit video sharing services such as YouTube. The malicious pages are distributing a worm detected by Trend as WORM_AQPLAY.A in the form of a Flash player installer called FlashPlayer.v3.181.exe, which is allegedly required in order to watch the embedded videos.

After installation, the worm proceeds to spreading itself to other computers via removable media devices such as USB memory sticks, where it drops rogue autorun.inf files. This is another propagation technique, which has started making a comeback, probably being fueled by the success of the infamous Conficker worm. >>>

vFlyer, the first comprehensive online classified ad and marketing platform to Canada

2009-01-29T22:10:00.000-08:00

vFlyer, the first comprehensive online classified ad and marketing platform, today announced the beginning of support for Canadian real estate agents, auto dealers, and service providers. Since vFlyer launched in 2006, its focus has mainly been the U.S. market but its Canadian members have utilized a series of workarounds to leverage the service. Now, Canadian members can subscribe to the vFlyer service directly through the website and use Canadian addresses and currency in their listings.

This Canadian support will enable functionality like the integration with Google Maps to work seamlessly for Canadian addresses as it does for their U.S. counterparts. In addition, by supporting Canadian addresses and currency, vFlyer can begin automatically submitting Canadian listings to online marketplaces. In this initial release, Vast.com and Backpage.com are the marketplaces that will support Canadian vFlyer listings. vFlyer expects to develop more marketplace partnerships in the future.

ther marketplaces and communities. By utilizing automatically-generated HTML for their listings, vFlyer members can post their content across the Web, resulting in professional-looking ads that display all the photographs associated with each listing.

"vFlyer has made marketing vacation rentals on the Internet and Craigslist extremely easy", said Darius Dominczak of Suite by the Creek in Port Moody, BC. "I am looking forward to new support for the Canadian market.">>>>

How to Boost your Online Income by Social Marketing

2009-01-18T22:29:00.000-08:00

Over the next few weeks, I will be doing a series of articles, outlining work at home job ideas that can actually earn you money.

This is #2 of the series, called "How Social Marketing can Boost your Online Income."

Back in 1989, "Field of Dreams," a movie starring Kevin Costner had a catchy saying in it, "If you build it, he will come." This saying has been altered and repeated over the years to mean that if you do something, then people will just flock to it. Nice dream, but with the internet it doesn't work.

It's not as simple as just coming up with an idea, building a website or blog and you will get instant money from all the people that will flock to it. What you don't realize is, no one can find you.

Unless you are lucky enough to get media coverage, not many people are going to be able to find your little blog boat in the Pacific Ocean website no matter how many times the helicopter browser flies over.

Now, before you throw your hands up in despair and you abandon ship, let me tell you there is a life boat called social marketing out there. Okay, enough analogies. Here is what you can do, to bring visitors to your little ship on the web (sorry, last one).

Social Marketing...What?

Social marketing or Bookmarking is a general term that groups all those little websites together that gather all the best of the web. If you go to digg.com, you will find lots of different subjects that people have found on the internet and like it so much that they have "dug it" and it is now on the digg website.

Digg is not the only one that does this, there is Reddit, Stumbleupon and Delicious to name a few. By joining a few of these then you can submit your own blog or website yourself and draw thousands of visitors to read your stuff. There are also websites that will submit your articles to all the social marketing websites at once. For example, SocialMarker has all the top social marketing websites, plus more and when you join the website you can send your article in mass to all of them or just the top 10 if you choose.........>>>>

Magic of keywords in online marketing

2008-10-20T05:19:00.000-07:00

Millions of people search the Net each day for products and services. It's vital to the success of your website that you know what phrases your potential customers are searching on to find the products and services that you offer. A thorough keyword analysis is a critical step in meeting your overall goal of developing a successful website that achieves high search engine positioning and brings targeted website traffic.

Finding proper keyword for proper business is called keyword analysis. how can one find proper keyword for there business? there are simple steps for getting answer.

* Analyze your targeted list of keyword phrases to answer such questions as:
o Are visitors really searching for these phrases?
o Are the phrases too general?
o Is there an extraordinary amount of competition for the phrases?
* Identify competing websites' content & keywords, and establish your competition's list of phrases.
* Conduct a thorough analysis of both lists of phrases utilizing the WordTracker database of keywords people use to search.
* Provide ideas for possible additional keyword phrases as determined by the WordTracker database of keywords people use to search.

keyword analysis is nothing more than knowing target business and customers, if you have proper knowledge of your business and your customers you can easily find proper keyword. competitor analysis is also good technique to find out proper keyword.

The Killer technique in online marketing

2008-05-07T05:42:00.000-07:00

SEO technique is going to become a killer technique for online business, basically it affects small and mid level business and it influence a specific type of business like real estate, online shopping and e-learning etc. the dependencies of these kind of business on seo and sem is more as compare to other business.

Now a day big companies spending a huge amount of money for there advertisements and they focus to reflect every where on web. By spending huge amount of money they create big gap between small level companies and them, its become critical situation for small and mid level companies to become on top in search engine. So the only thing to become a competitor of big companies to focus on optimizing there website properly and spend in PPC carefully.

List of Free Directory

2008-04-25T02:11:00.000-07:00

The next step of SEO to increase page rank of website. Directory submission is good and easiest method for increasing page rank of website. i am giving the list of some free Directories.

List of Free Directory:

1 http://www.directoryvault.com
2 http://exactseek.com/
3 http://www.scrubtheweb.com/
4 http://www.thebusinessdir.com/
5 http://www.bratseek.com
6 http://www.jayde.com/
7 http://www.imegamall.com
8 http://dmoz.org/
9 http://www.accoona.com/
10 http://searchsight.com/submit.htm
11 http://www.prolinkdirectory.com/
12 http://www.directory.biz-giant.com/
13 http://www.selfgrowth.com/
14 http://www.freshtv.com/
15 http://www.digitaldir.eu/
16 http://www.poddys.com/
17 http://www.xland.info/
18 http://www.monkey-directory.com/
19 http://www.jjdir.com/
20 http://www.irkawebdirectory.com/
21 http://www.infignos.com/
22 http://www.epooch.com/
23 http://www.prdir.net/
24 http://www.another-directory.com/
25 http://www.arakne-links.com/
26 http://www.allsitessorted.com/
27 http://www.web-locations.com/
28 http://thewebdirectory.us/
29 http://www.findwhatwhere.info/
30 http://www.cyborginfo.com/
31 http://www.searchplace.com/
32 http://www.sighbercafe.com/
33 http://www.thalesdirectory.com/
34 http://catalog.fubix.com/
35 http://www.niche-listings.com/
36 http://www.greatwebdirectory.com/
37 http://www.a-web-directory.info/
38 http://www.free-website-directory.com/
39 http://www.777media.com/
40 http://www.properdirectory.com/
41 http://www.searchreel.com/
42 http://www.bugsdirectory.com/
43 http://www.entireweb.com/express_inclusion/
44 http://www.webworldindex.com/
45 http://www.4ppl.com/directory/
46 http://search.711.net/
47 http://www.webdirectory-submit.com/
48 http://www.a1dir.com/
49 http://www.allofmaine.com/
50 http://www.busybits.com/
51 http://www.dirdir.info/
52 http://www.downunderindex.com/
53 http://www.egyptsites.com/
54 http://www.kuwaitlinks.com/
55 http://www.landoflinks.com/
56 http://www.directory.ldmstudio.com/
57 http://linkcentre.com/
58 http://www.megri.com/
59 http://www.2mq.org/
60 http://www.network-room.com/links/
61 http://www.nzpages.co.nz/
62 http://pakavenue.com/
63 http://www.pleaseretrieve.com/
64 http://www.rdirectory.net/
65 http://www.searchTheweb.com/
66 http://www.skoobe.biz/
67 http://www.somuch.com/
68 http://www.a-free-directory.info/
69 http://www.addurl-free.com/
70 http://www.adverts.gr/grsearch/pages/
71 http://albinfo.com/
72 http://www.blackdhalia.com/
73 http://www.directory-free.com/
74 http://www.directorystorm.com/
75 http://www.knm1.com/
76 http://www.directory-link.info/
77 http://www.websquash.com/submit.html
78 http://www.illumirate.com/
79 http://www.addsite-submitfree.com
80 http://www.aardvark.co.za/
81 http://www.addyoursitefreesubmit.com/
82 http://www.aigam.com/index.html
83 http://www.alistsites.com/
84 http://www.anaximanderdirectory.com/
85 http://abcsubmission.com/top/Home
86 http://www.acmedirectory.com
87 http://www.another-directory.com
88 http://www.apexoo.com
89 http://www.abotdirectory.com
90 http://www.autumntree.info
91 http://www.askalink.com/directory
92 http://www.allbusinessdirectory.biz
93 http://aalsmeer.mylinea.com
94 http://www.advertising-pixels.com
95 http://www.a2adir.info
96 http://www.armenialinks.com
97 http://www.agada.info
98 http://www.alistdirectory.com
99 http://www.alivelinkdirectory.com
100 http://www.bluggy.com

Steps for On Page Optimisation - SEO

2008-04-18T00:10:00.000-07:00

Search Engine Optimization or On Page Optimization is the key part for any website, without optimization website not get more and targeted visitors as compare to optimized website. By doing following steps on website it will properly optimize:

On Page Optimisation (Organic Listings):

Ø Website preliminary Analysis.

Ø Keyword Research.

Ø Identifying Keywords for particular pages.

Ø Basic Design and Page layout.

Ø Website verification for validation of source codes (HTML & CSS).

Ø Site internal Link Analysis. (Linking of pages with other pages)

Ø Broken Link Check.

Ø Check for non-crawler friendly portions in website. Flash, Java Script, frames.

Ø Website Navigation and flow corrections – Search engine friendly.

Ø Website Architecture Suggestion and corrections – SE friendly.

Ø Title & Meta Tag Optimisation.

Ø Anchor Text and Image Tag Optimisation.

Ø Check for unique content. Remove plagiarism.

Ø Content Optimisation –

1. Keyword Density, Keyword Proximity & Prominence.

2. Header Tag Optimization.

3. Website XML Sitemap development and Search Engine Syndication.

Ø Determine a minimum page size according to the content and info provided in the pages.

Ø Website Usability Analysis, suggestion & Correction.

Marketing strategy on web

2008-04-16T21:28:00.000-07:00

This strategy and web marketing plan includes a search engine strategy to get the customer placed at top positions in the search engines online. This strategy is particularly tailored according to your time and financial constraints/budget. This comprises of selecting and focusing on the most appropriate key words suiting your business, paid listings campaigns management, improving and maintaining search engine rankings, directory listings, increasing link popularity, writing web copies (Articles & PRs) and various other marketing tactics & strategies to boost traffic and ROI growth.

Results of all these will be measured by industry standard web analytics tools & software. It will help in reporting our success and to focus and strategies in a better way.

For implementing successful web marketing strategy these steps are required:

1: Industry Analysis
2: Target Market
3: Marketing Strategy and Objectives

Marketing Objective and Mission Statement
General Strategies to reach objectives and fulfill mission
On Page Optimization (Organic Listings)
Specific Marketing strategies and plans suiting needs. (Organic & Inorganic)

4: Budgets, Implementation, and Time Span